Topicsoft specializes in Sales, Marketing and Business Strategy for software startups including the following areas:

• Business Plan Creation and Review, including Financials
• Business Review/Analysis
• Sales and Marketing Strategies
• Sales and Marketing Execution
• Territory Planning, Go to Market Planning, and Staffing Plans
• Sales Training

The enterprise software market has gone through a significant shift over the past decade.  The emergence of open source and cloud-based solutions has introduced myriad options for companies of all sizes.  Some consumers of enterprise software still entrust their solutions to large vendors and integrators, leaving little room for small companies and startups to gain traction and understand which markets best fit their product line.  At the same time, the cost structure around enterprise software along with recent economic challenges has made many companies look outside for more cost effective solutions to everyday issues.  It’s more important now than ever that small and emerging companies have a precise and focused strategy, mission and plan.  This includes a focused market strategy, proper partnerships, and premier customer relationships.

Enterprise software is expanding in many exciting ways.  In addition to long running staples such as ERP, SFA and Supply Chain, there are new paradigms developing around Social Computing, Content and Knowledge Management (including Search), Business Intelligence to name a few.   Solutions are being launched regularly that make communication with partners, customers and employees more effective.  Open source has allowed entrepreneurs to roll out new ideas and products at a fraction of the cost of previous startups.  The cost of entry has been lowered.   Yet, we still see outstanding technologies being left in the dust because of the execution of a competitor, or simply not having the right positioning to take advantage of the current market need.

Topicsoft’s methodology and benefits are affordable, powerful, and exactly what emerging software companies need in today’s competitive marketplace.  Startups looking for proven expertise around creating, defining and rolling out a product that can be sold repeatably will benefit from Topicsoft’s expertise.  To get our regular thoughts on startups and the people/processes that can aid in your success, check out our blog.